SBA & Yelp Team Up to Present Webinar Series on
How Small Businesses Can Successfully Engage and Manage Online Reputation
WASHINGTON – The U.S. Small Business Administration
is teaming up with Yelp to present the first of a free, two-part webinar series
to help small business owners engage with online reviewers and manage their
online reputation. The first webinar will take place on Feb. 11 at 2 p.m.
EST. The second webinar will be held Feb. 25 at 2 p.m. EST.
Results from a recent consumer study indicated that 85
percent of consumers read online reviews about local businesses. The webinars
will help small business owners adapt to the new realities and challenges of
online “word-of-mouth” reviews and successfully capitalize on opportunities to
address them.
The hour-long webinars will cover:
- Best practices for
getting started with online review sites
- An overview of how small
businesses can join the conversations that are happening about their
businesses online
- Tips on how to handle
critical feedback and respond to reviews
- Ways to generate more
buzz by creating exciting promotions and monitoring customer leads
Click on this link to register for the Feb. 11
webinar: https://www4.gotomeeting.com/register/668501351.
This webinar will feature a home service industry business that is adept in
building a strong online reputation.
Click on this link to register for the Feb. 25
webinar: https://www4.gotomeeting.com/register/917749319.
This webinar will feature a food-based business that is adept in building a
strong online reputation.
On Jan. 13, the SBA and Yelp visited the New York Stock
Exchange to ring the closing bell and highlight the new partnership. In
the coming months, the SBA and Yelp will conduct “local expert” workshops in
various cities around the country. For more information about the SBA and
Yelp partnership, visit: www.sba.gov/onlinereviews.
WHAT:
“Success With Online Reviews”
WHEN:
Tuesday, Feb. 11 & Feb. 25 – 2 to 3 p.m. EST
HOW:
Registration is free, but required. Click on the above links to sign
up.
